A key requirement was enabling multiple Harley-Davidson salons across Switzerland to use the system and dashboard to create brochures simultaneously. Currently, 16 salons are part of the system, with 28 motorcycle models from 5 different families (because great bikes come in powerful packs! 🏍️). Each salon has its users with varying levels of system access, and clients are assigned to specific salons and users.
Additionally, the system had to support brochure creation in four languages: English, German, French, and Italian. This required adapting the content for all four languages. Another challenge was the extensive range of technical specifications for each motorcycle model. It was crucial to display these details accurately and in the appropriate language. We addressed this by parsing the technical data and tailoring it to each model and language.
To modernize the Harley-Davidson buyer journey, our team analyzed how clients interact with product information, how sales representatives build communication, and what slows down dealerships today.
The insights were clear: customers want clarity, emotion, and speed. Sales reps want tools that reduce manual work. The brand wants a scalable system adaptable to new markets.
From here, we designed a structure that merges storytelling with data accuracy - ensuring every brochure feels personal, powerful, and unmistakably Harley.
The core idea was to enable Harley-Davidson sales representatives to create and send personalized digital brochures showcasing a range of motorcycle models to their clients. Each brochure could include a customized message, adding a personal touch that makes every potential rider feel special.
Clients can view photos and videos of the motorcycles that catch their eye, along with detailed technical specifications that would make any gearhead smile. The brochure also includes a section highlighting all models within the same family and other related families. Clients can quickly request a test drive, ask for additional information, or contact a sales representative through the brochure.
In the later stages of development, we integrated a catalog of motorcycle parts and Harley-Davidson merchandise such as jackets, T-shirts, and helmets (because looking the part is half the fun! 😎).
Although the brochures don't support direct purchasing, this feature is being considered for future updates. Client feedback has been overwhelmingly positive, with many appreciating the flexibility and interactive nature of the digital brochures, as well as the convenience of engaging with sales representatives and requesting additional services from a single platform.
The system quickly became a daily tool for Swiss Harley-Davidson dealers. Its clean UX, personalization options, and instant updates made it a major upgrade from physical brochures.
Behind the interface sits a platform ready for international expansion, now requested by Germany and the USA. A planned bulk-import feature will allow onboarding thousands of clients at once.
This project became a solid foundation for Harley-Davidson’s next digital chapter - scalable, flexible, and always true to its bold identity.
This project shows how digital tools can amplify a legendary brand without losing its character. The new CRM blends flexibility, speed, and storytelling — giving every dealership a smarter way to sell, and every customer a more engaging way to explore Harley-Davidson motorcycles.
It’s where iconic design meets modern technology - and the ride is just beginning. 🏍️🔥
representative offices
SWITZERLAND, Zürich, 8004
Baarerstrasse 139 6300 Zug
estonia, tallinn, 11317
Kajaka 8, office 26
NORWAY, oslo, 0173
Fougstads gate 2
development offices
ukraine, chernihiv, 14000
Kyivs'ka St, 11, office 155
ukraine, kyiv, 04071
nyzhniy val str, 15, office 131
ukraine, lviv, 79039
shevchenko str, 120, office 17
development offices
ukraine, chernihiv, 14000
Kyivs'ka St, 11, office 155
ukraine, kyiv, 04071
nyzhniy val str, 15, office 131
ukraine, lviv, 79039
shevchenko str, 120, office 17
Representative offices
SWITZERLAND, Zürich, 8004
Baarerstrasse 139 6300 Zug
estonia, tallinn, 11317
Kajaka 8, office 26
NORWAY, oslo, 0173
Fougstads gate 2
Book a call to discuss how we can match you with proper technologies
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