Get an inside scoop of Harley Davidson tech evolution!
Fall 2023 brought us an exciting challenge: create a digital brochure system for one of the world's most iconic motorcycle brands (talk about pressure! ✨). The mission was clear: transform traditional paper catalogs into dynamic digital experiences that would make every Harley enthusiast's heart race.
Our solution? A custom CRM that lets sales representatives create personalized brochures with all the attitude and style that Harley-Davidson is famous for. This innovative approach enables dynamic product updates, ensuring clients get the latest and greatest details about their dream machines.
A closer look at the challenge ahead
A key requirement was enabling multiple Harley-Davidson salons across Switzerland to use the system and dashboard to create brochures simultaneously. Currently, 16 salons are part of the system, with 28 motorcycle models from 5 different families (because great bikes come in powerful packs! 🏍️). Each salon has its users with varying levels of system access, and clients are assigned to specific salons and users.
Additionally, the system had to support brochure creation in four languages: English, German, French, and Italian. This required adapting the content for all four languages. Another challenge was the extensive range of technical specifications for each motorcycle model. It was crucial to display these details accurately and in the appropriate language. We addressed this by parsing the technical data and tailoring it to each model and language.
Behind the scenes: development process
The core idea was to enable Harley-Davidson sales representatives to create and send personalized digital brochures showcasing a range of motorcycle models to their clients. Each brochure could include a customized message, adding a personal touch that makes every potential rider feel special.
Clients can view photos and videos of the motorcycles that catch their eye, along with detailed technical specifications that would make any gearhead smile. The brochure also includes a section highlighting all models within the same family and other related families. Clients can quickly request a test drive, ask for additional information, or contact a sales representative through the brochure.
In the later stages of development, we integrated a catalog of motorcycle parts and Harley-Davidson merchandise such as jackets, T-shirts, and helmets (because looking the part is half the fun! 😎).
Although the brochures don't support direct purchasing, this feature is being considered for future updates. Client feedback has been overwhelmingly positive, with many appreciating the flexibility and interactive nature of the digital brochures, as well as the convenience of engaging with sales representatives and requesting additional services from a single platform.
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Initially designed for the Swiss market, the digital brochure has caught riders' attention far beyond the Alps. Recent feedback suggests that Germany and the USA have shown considerable interest in the digital booklet, prompting us to consider a wider rollout. As part of this expansion, we're exploring a bulk upload feature to streamline the process of importing client data.
Harley-Davidson dealers have embraced the digital brochure as enthusiastically as their customers embrace the open road. They particularly love its user-friendly design and the ability to personalize content. Given its popularity, we're now focused on expanding the system to support a more extensive user base and to improve its capabilities to meet the increasing demand.
