Get an Inside Scoop of Meaningful Brands' Tech Evolution
When Meaningful Brands (Havas) approached us, they tried to understand something fascinating – how brands impact people's lives (because ROI isn't just about numbers! 📊).
This global research initiative needed a website to transform complex data into compelling stories that captivate brands and consumers.
A Closer Look at the Challenge Ahead
The challenge was intriguing – create a website that could present research data without glazing your eyes (we've all been there with those endless charts!). Our task was threefold:
The Meaningful Brands team needed to easily update their findings without PhD in computer science (because researchers should research, not wrestle with code! 💡). Plus, we had to ensure the platform could gather audience insights as smoothly as it presented them.
Behind the scenes: development process
We approached this project like data scientists with a creative twist, choosing WordPress as our foundation. The development process was methodical yet innovative:
The front-end and back-end development became our digital laboratory, where we mixed modern web technologies to create something unique. Webpack, HTML, CSS, and JavaScript worked together to bring data to life, while MySQL kept all the insights secure. Google Analytics integration became our microscope for studying user behavior (because what's the point of insights if we can't measure their impact? 📈).
Performance Surge: How We Helped to Skyrocket Meaningful Brands' Stats
The collaboration with Che IT Group resulted in a significant boost for Meaningful Brands' online presence. The new website not only reflected the mission and values of the project but also provided easy access to a vast amount of analytical data. The site boasted high performance and fast loading speeds, along with an adaptive interface that worked seamlessly across all devices.
Further, the website's powerful data collection and analysis tools enabled Meaningful Brands to gain deeper insights into their audience, enhancing the effectiveness of their research and engagement efforts. This comprehensive digital solution ensured that Meaningful Brands could continue to build meaningful relationships with their audience efficiently and effectively.
Our Che mates and the client`s team are satisfied with the outcome and how it meets their needs – it`s a priority for us.
