Get an inside scoop of Nettavisen's tech evolution!
Since 2014, Che IT Group has been a trusted tech partner for Nettavisen, a leading Norwegian online newspaper. Our partnership began with small initiatives. It evolved into creating platforms to enhance Nettavisen's digital ecosystem. This was an exciting chance for our team. We could develop solutions for hundreds of thousands of Norwegian users. We had to meet the high standards of a major news organization.
We aimed to develop three, connected platforms: a discount coupon portal (Rabattkode), a financial comparison tool (Kredittkort), and a cryptocurrency service platform. Each project had unique challenges and chances to innovate in the Norwegian market.
A closer look at the challenges ahead
The real challenge? Imagine building a house to withstand not just regular visitors, but also thousands rushing in during Black Friday and end-of-season sales. That's exactly what we faced with these platforms. We had to ensure that, when over 100,000 eager shoppers arrived for the best deals, or careful planners sought to compare credit cards, everything would function smoothly and without any issues.
Our key challenges included:
- Integration with Nettavisen's existing infrastructure while maintaining independent functionality
- Building scalable solutions capable of handling high traffic volumes (100,000+ monthly visitors)
- Implementing complex affiliate marketing systems with secure tracking and analytics
- Designing interfaces that are easy to use for both visitors and administrators
- Ensuring compliance with Norwegian financial regulations and data protection laws
- Developing custom content management solutions for different types of offers (coupons, financial products)
Behind the scenes: development process
Rolling up our sleeves, we dove into creating something special. Our development process was like conducting an orchestra. Every element had to play its part with precision.
1. Custom WordPress Development:
We didn't just install WordPress and call it a day. We built everything from the ground up: wrote clean, efficient code. It would make future maintenance a breeze. It's like building a custom sports car instead of buying one off the lot. The team chose and tuned every part for peak performance.
2. Advanced Feature Implementation:
- Coupons that expire at the designated time.
- Comparison tools that make choosing financial products as easy as online shopping
- A clever system for managing affiliate links that keeps everything transparent and trackable
- Special holiday pages that spring to life when the season arrives
- Lightning-fast updates that keep information fresh and relevant
3. Technical Architecture:
- WordPress Core for content management
- Custom PHP modules for specialized functionality
- AJAX for dynamic content loading
- Responsive design implementation
- SEO optimization features
Performance surge: How the automation helped to skyrocket Nettavisen's stats
The results were nothing short of spectacular. Remember that house we were building? It became a popular digital marketplace that Norwegians love to visit.
The Rabattkode story: imagine this. Over 100,000 savvy shoppers search for the best deals each month. The platform hasn't survived – it has thrived, becoming Norway's go-to destination for savings. During Black Friday 2023, the system handled record traffic without breaking a sweat.
Kredittkort's rise: it began as a financial comparison tool.Now it's a trusted advisor for thousands of Nordmenn. They rely on it for key financial decisions. Users aren't just comparing credit cards. They're making choices that affect their financial future.
The bigger picture: these platforms haven't just met expectations – they've exceeded them. From seamless content updates to a rise in traffic, every metric tells a success story.
This is not the end!
The journey with Nettavisen continues to unfold with exciting possibilities on the horizon. Think of it as standing on a mountain peak, only to discover there are even higher summits to conquer.
We're not just maintaining what we've built – we're dreaming bigger:
- Imagine AI that knows exactly which deals to show you based on your interests
- Picture a system that adapts to each user's unique financial journey
- Envision new platforms that will serve yet undiscovered needs in the Norwegian market
This partnership is special. It's not just our tech. It's the trust we've earned and the value we've created for countless Norwegian users. The future is clear: many exciting chapters remain in this success story.
