Case study

from 0 to 100: the story behind Saclab

About project

Saclab set out to redefine how luxury handbags are bought and sold online - turning a simple resale idea into a refined global experience for fashion lovers.

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Challenge

building a luxury marketplace that feels as good as it looks

Our client wanted to create something special – a dedicated space where resellers could easily showcase their collections and connect with fellow bag enthusiasts. Here's what we needed to tackle:

  • Create a luxury bag marketplace that would make German engineering proud
  • Build an exclusive member area for resellers (because VIP treatment matters)
  • Make the selling process as smooth as silk
country
Industry
services
feedback
Oliver Stueck
Founder of Saclab
Research & Insights

creating a digital experience worthy of luxury fashion

To build a platform that feels premium, our team studied the workflows of established resale marketplaces, luxury e-commerce patterns, and Saclab’s internal selling process.

We learned that luxury users seek trust, fluid navigation, and clarity at every step. Sellers need fast product onboarding and transparent pricing workflows.

Using these insights, we designed a system where both sides - buyers & sellers - interact effortlessly while Saclab’s internal team manages the high-touch authentication and review process.

Solutions
tech stack
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Implementation

a digital boutique built for collectors

Our web specialists rolled up their sleeves and started crafting a marketplace to make luxury shopping feel like... well, luxury! Here's what we cooked up:

  • A sleek "Reserve a bag" feature
  • Smart marketing integrations with Hubspot and Mailchimp
  • Custom "Sell your bag" functionality
  • Robust WooCommerce setup
  • Customized gift card system
  • Multiple payment options (Paypal, Sofort, credit, bank transfer)
  • Mollie payment integration
  • Seamless translations with Weglot

One of our proudest features is a sophisticated selling process in which users simply fill out a form and let the magic happen 🪄. The client's expert team takes it from there, and automatic notifications keep everyone in the loop.

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outcome

luxury resale made faster, smoother, and truly global

We didn't just create another e-commerce platform – we built a luxurious digital boutique that delivers results (and the numbers speak for themselves!). The platform started showing impressive growth after we launched our user-friendly site with its exclusive member area and seamless selling process.

250%, reduced the speed of the product placement process
250%, reduced the speed of the product placement process
170%, reduced operating costs
170%, reduced operating costs
400+, new users in the first month of operation
400+, new users in the first month of operation
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what happened next

scaling and automation: building a smarter operational core

As Saclab’s marketplace grew, the increasing number of products, orders, and customer interactions called for a more flexible and easy-to-use internal system.

Initially, most of the operational data was managed directly within WordPress and WooCommerce. This made it harder for non-technical team members to access information and slowed things down. To support continued growth, the next step was to rethink how data flows across the platform.

Our team solved this with a solid, bi-directional integration between WordPress/WooCommerce and Airtable, which turned it into Saclab’s central operational hub. 

All key data, including products, orders, sellers, buyers, and statuses is now synchronized in real time between the website and Airtable. This lets the team manage the entire marketplace from one intuitive interface and keeps the frontend fully up to date.

From a technical point, we implemented custom API-based synchronization, supported by automation scripts, webhooks, and integrations with HubSpot and Gmail. This created a seamless data ecosystem where updates, communications, and workflows happen automatically across systems.

On the process side, this change brought for Saclab less reliance on the website admin panel, non-technical team members can handle operations on their own, faster, clearer product onboarding, order tracking, and client communication.

With Airtable as a fully integrated CRM layer, Saclab gained the flexibility to scale its marketplace without losing its premium experience.

Solutions
tech stack
last words

a foundation built for global scale and luxury standards

Saclab continues to grow - expanding its marketplace, reaching new audiences, and evolving with every release 🚀

  • built for premium resellers and collectors
  • automated selling process and real-time updates
  • integrated marketing and payment ecosystem
  • optimized for multilingual performance
  • scalable structure for global expansion
  • supported with continuous SEO and post-launch updates

This platform turned luxury resale into a seamless digital journey - where technology and elegance walk hand in hand.

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representative offices

  • SWITZERLAND, Zürich, 8004
    Baarerstrasse 139  6300 Zug

  • estonia, tallinn, 11317
    Kajaka 8, office 26

  • NORWAY, oslo, 0173
    Fougstads gate 2

development offices

  • ukraine, chernihiv, 14000
    Kyivs'ka St, 11, office 155

  • ukraine, kyiv, 04071
    nyzhniy val str, 15, office 131

  • ukraine, lviv, 79039
    shevchenko str, 120, office 17

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development offices

  • ukraine, chernihiv, 14000
    Kyivs'ka St, 11, office 155

  • ukraine, kyiv, 04071
    nyzhniy val str, 15, office 131

  • ukraine, lviv, 79039
    shevchenko str, 120, office 17

Representative offices

  • SWITZERLAND, Zürich, 8004
    Baarerstrasse 139  6300 Zug

  • estonia, tallinn, 11317
    Kajaka 8, office 26

  • NORWAY, oslo, 0173
    Fougstads gate 2

hello@cheitgroup.com
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Global innovations, Ukrainian reliability

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Alex Lozitsky